Writing Tip #1: WRONG WORD

Maybe it's the English teacher in me, but you probably know by now I am a bit of a stickler for typographical errors. 

I admit, sometimes as a teacher, I would choose NOT to ding a student on every typographical error. For one thing, students do not learn very much from that type of experience. Rather, in that situation, it was best to focus on the two or three most pressing needs at the moment and go from there. Sometimes, it was more important to me to work with the student on their message or even simply the thesis statement. If that was the case, it didn't really help them much if I also pointed out vocabulary issues. 

But in working with clients in the public arena, I find there is simply NO room for error. So much is at stake whether it is the livelihood of a landscape gardener or a preacher's sermon. You need three things to succeed at this: credibility, credibility, and more credibility. And believe it or not, nothing can undercut your credibility faster than typos.

Typos remain important, even in our technological wonder age, because they reflect negatively on the writer---even when your reader is unaware of the rule being broken! When I read that highly-researched fact from a large-scale study by Andrea Lunsford and Karen Lunsford (2008), I was astounded and yet, not altogether surprised. You see, It turns out our subconscious minds are much smarter than our conscious ones. Our subconscious minds recognize typographical errors and quickly deduct a few points from your credibility account. 

Make no mistake, spellcheck and grammar check save us time and therefore, money. HOWEVER, autocorrect can serve the opposite purpose. We have all had the experience of typing out a word correctly and then seeing it "corrected" to something else. So much for artificial intelligence. If you have used the word "allegory" but see it corrected to "allergy," you know. Or maybe you have chosen a slightly incorrect word and you computer does not know how to recognize your intention ( to, two, and too, anybody?). 

So, with your thesaurus and spell checker take great care. When you choose a word from your thesaurus without honestly knowing its exact meaning or you let a spell checker correct spelling automatically, you may risk your credibility on a wrong-word error. If idioms and prepositions give you pause, look up the standard usage.

Howard's Hint: "Refuse to risk your credibility on a Wrong Word!"

Why Using a "Beginner's Mind" is Vital To Your Business

It's always great to get a new book-writing assignment. This one will be the fifth book for my #1 client. Suffice it to say I am familiar with her voicings and the topic, so no real hang-ups there.

However, I have been studying the creativity process and I want to approach each project with "new" eyes and ears. It is important to remember that the space of vast possibility and the poise of flexibility and responsiveness is still just as available to us in the middle of finding our way through a chapter, or a book, or a season as it is in the beginning.

I always want to maintain the beautifully fresh, relaxed state of "beginner's mind." Some meditation gurus describe beginner's mind as having an attitude of openness, eagerness, and lack of preconceptions when studying a subject, even when studying at an advanced level, just as a beginner in that subject would.

When I am in the middle of the creative process I find that taking deep, relaxed breaths as much as possible is the strongest action I can take.

When we create, we need to be as relaxed as possible, don't we?

How "Made in the U.S.A." is Making a BIG Comeback

In a recent article, Chris Bartel, head of Fidelty's Global Equity Research, interviewed members of Fidelity’s Equity Research Department and came away with good news for anyone who likes to see "Made in the U.S.A."

American manufacturing is moving to the forefront again for three reasons: an increase in our energy supply, an increase in wages overseas, and a weak U.S. dollar. Our energy supply has increased mainly because of hydraulic fracturing in North Dakota, Pennsylvania, and Texas. Because of the lower price for domestic energy, new foreign investment to build chemical manufacturing plants is flowing into the U.S. Chemicals are the building blocks of things people like (such as anything with plastic in it).

But this also has begun to create jobs in engineering and construction firms, trucking, railroads, machinery and equipment manufacturing, fertilizer manufacturing, and agriculture (especially corn). And there is the multiplier effect. For every new hire in manufacturing there are three more new hires across the supply chain. Economists also note the "Boomtown Effect" taking place in Pennsylvania and North Dakota where fast food restaurants are now paying their people $25 an hour to start. Will that last forever? No. What does? But if I were single and looking for work, maybe even just out of college, I would check it out.

As the wage gap closes more foreign companies will find the United States more attractive because of the rule of law, transparency, and our investment environment compared to the rest of the world. The U.S.A. is still a fine place to do business.

What should we do now to keep it going? For one thing, let's make the tax credit for research and development permanent. For another thing, let's bring home U.S.-based corporation money currently trapped overseas due to our double-taxation on it. Give these companies an incentive to spend it on U.S. manufacturing.

Read the full article: https://www.fidelity.com/viewpoints/manufacturing-revival?ccsource=Twitter&vsheadline=Ways_to_play_made_in_the_USA&vssource=Fidelity_Viewpoints

What Your Typos Say About You

A while back, a large business was looking for ways to cut back on expenses. In all letters to customers and suppliers, the company manual called for closing the letter with "Regards." In an effort to save time and reduce costs, the word came down from the main office that "Regards" should be removed and the letter should be closed simply with the name of the person sending it. This might seem to be a small matter. But to remove one word multiplied by thousands of letters each month, the bean-counters at the company "thought" it was a good, practical idea (Less is more?).

However, this particular word is a very important word. It is the close--the impression you leave your reader with. Here is the kicker--as a result of the reprogramming of the macros in the company's word processor program, thousands of letters soon began arriving at customers' and suppliers' desks with the closing, "No Regards." Now the company has a much bigger problem.

What do you think?

Welcome Aboard!

What we intend here is nothing short of becoming one of the most excellent web logs on the planet. We want to hear from our clients, colleagues, friends, allies and fellow freaks far away. We tip our hat to both the printed word and the technology that allows us to communicate instantly around the world. We'll share our thoughts about our projects--past, present, and future and strive mightily all the while to make everyone say, "Wow!" Now, what's next?